Which book does Marcos Soto, director of UCU Business School, read?

Exclusive Content The note you are trying to access is exclusively for subscribers. Subscribe Know my plans and enjoy El País without limits. Login If you are already a subscriber you can login with your username and password. When companies fail to deliver on their promises, the most frequent explanation is that the CEO’s strategy was wrong. But the strategy itself is often not the cause. The strategies fail because they are not executed or are not executed well. Things that are supposed to happen don’t happen. ” That is one of the passages that Marcos Soto highlights from the book Execution: The Discipline of Getting Things Done (translated into Spanish as The Art of Execution in Business), by Larry Bossidy and Ram Charan. The consultant and director of UCU Business School recommends his reading, which he got by recommendation when he was studying his MBA. The suggestion was from the recently deceased Luis Manuel Calleja, “one of the best teachers” he had. It is a book “very practical, down to earth, current and has a lot to do with the dilemma that Uruguayans sometimes have to engage in eternal discussions, even reaching conclusions about what to do, but not do it” , highlights Soto. Marcos Soto, director of UCU Business School “If people do not meet their objectives, everything stops dead. And what you achieve is change for the worse” Execution is the main task of any leader or executive and the authors put the focus in «making things happen»: «Get out of the PPT and transform reality. You cannot be an agent of change pour la galerie », says Soto. The passage that appealed to him refers not only to the gap between promises and results, which is clear and widespread. “The gap that no one knows is the gap between what the organization’s leaders want to achieve and their organization’s ability to achieve it,” the authors say. What challenges does this pose as gurus from different industries preach revolution and reinvention? “We are not necessarily discrediting those things. But, unless you translate great thoughts into concrete steps for action, thoughts of change are useless. If people do not meet their goals, everything stops dead. And what is achieved is to change for the worse », clarify Bossidy and Charan. Soto already has his next reading in his sights, which will be another bestseller: 21 lessons for the 21st century, by the Israeli Yuval Noah Harari.