It is a new brand with which it seeks to create an ecosystem in which all its current and future marketing products. How it works TikTok announced the launch of “TikTok For Business” (TikTok For Business, in Spanish), a new brand that seeks to create an ecosystem in which all its current and future marketing products for brands are in one place . According to the company, the service will include access to the different ad formats that are incorporated into the app, as well as other products under this TikTok For Business umbrella, including three to five-second ads, promotional videos, challenges and brand effects. Each of these products works differently, for example, three to five second ads that can be a video or a picture. Promotional videos can be up to 60 seconds long and run with sound activated. On the other hand, the challenges allow brands to participate in the user community – “doing TikToks, not advertising” – and inviting TikTok users to create content around a hashtag of their choice. TikTok adds functions More news The platform also launched a new e-learning center (virtual education) with which it seeks to help sellers learn about TikTok and its ad offerings. This center will feature creative product guides, resources, and best practices to help them launch successful campaigns. So far, the Chinese-based company has not publicly disclosed what the prices of its advertising tools and solutions will be, however, they say the prices are based on what the brand wants to achieve and the scope of its campaign, similar to how It happens on other social networks. Although from his own website, some of his budget requirements are detailed, and a $ 50 budget would be approximate. “Today, we are delighted to introduce TikTok For Business, our global brand and platform that is home to all current and future marketing solutions for brands. TikTok For Business solutions are designed to provide brands and sellers with the tools to be creative storytellers and engage meaningfully with the TikTok community, “said Patie Puris, director of global marketing for TikTok. TikTok For Business solutions are designed to give brands and marketers the tools to be creative storytellers and engage with the TikTok community. From the entertainment company they explain that what they are looking for is that brands can participate in trends and be closer to users in order to: “build their brands and achieve their goals”.