The Importance of a Good Digital Marketing Campaign in Business Success

With the exponential growth of the internet, digital marketing has taken great strength and is today an important element to consider to have the expected profitability. All the means of marketing and advertising are important to promote a product and make it position itself in the public, which translates into higher sales and the success of any company. Digital marketing is part of those strategies that must be implemented to achieve that goal, and is currently gaining strength with the …

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Why “shares” are the new “likes” when it comes to hitting the influencer marketing success | Direct marketing

In view of the high number of influencers with “fake” followers, the “likes” seem to have been “demodé” as the leading metric for influencer marketing. Now the “shares” are the “super likes” in marketing with prescribers. Image author: Amit Joya In view of the large number of influencers with “fake” followers, the “likes” seem to have “demodé” as influencer marketing header metric. Now the brands are opting for a new favorite KPI, the “shares”, metamorphosed into “super likes”. According to …

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For Zuckerberg, Facebook’s success is patriotic

(Bloomberg) – Facebook Inc.Chief Executive Officer Mark Zuckerberg is prepared with what he sees as a compelling argument for lawmakers willing to criticize him on antitrust issues: Hindering American tech innovation only helps China. Zuckerberg plans to portray his company as an American success story in a competitive and unpredictable market, now threatened by the rise of Chinese social media applications around the world, and increasingly at home, with the popularity of TikTok, according to people familiar with the matter. …

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The work of a manager behind the success of an artist – monitorLATINO

As part of the commitment that monitorLATINO has with you, we want to invite you to our next webinar, which will be titled ‘The work of a manager behind the success of an artist’, which will take place next Tuesday, July 28 at 11: 00 hours, Central Mexico time. Building a promising artistic career is a task that involves a team of people who have to be on the same channel, which is geared towards achieving short, medium and long-term …

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The bittersweet success of mobile advertising: it reigns supreme … but too little creative?

PuroMarketing: Marketing, Advertising and Branding News in Spanish Is mobile advertising at a particularly complex time, one could almost say bittersweet? The question might seem somewhat incredible, because the data from mobile advertising is very good in terms of investment. Its growth is being overwhelming and its position is getting stronger in the advertising market. If online advertising grows, mobile is the one that leads this growth trend and the one that explains that things are getting better in the …

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