The installation of applications on mobile devices has grown 15% in Colombia

The quality of connectivity, digital literacy and democratization of access to smartphones explain the increase Laura Vita Mesa – [email protected] Several studies, including one published by App Annie in April, show that downloading mobile applications it skyrocketed globally on account of confinements associated with covid-19 mitigation. In the case of Latin America, however, this growth is part of a trend that has been consolidating for a long time. The study ‘The State of App Marketing in Latin America’, published by …

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The bittersweet success of mobile advertising: it reigns supreme … but too little creative?

PuroMarketing: Marketing, Advertising and Branding News in Spanish Is mobile advertising at a particularly complex time, one could almost say bittersweet? The question might seem somewhat incredible, because the data from mobile advertising is very good in terms of investment. Its growth is being overwhelming and its position is getting stronger in the advertising market. If online advertising grows, mobile is the one that leads this growth trend and the one that explains that things are getting better in the …

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Market 2024 mobile marketing platforms by region Analysis of distribution, development trend, volume and value

The 2019-2024 Market Research Report on Mobile Marketing Platforms Market is an in-depth study and analysis of the market by our industry experts with unrivaled domain insight. The report will shed light on many critical points and industry trends that are useful to our esteemed clients. The report analyzes the market for Mobile Marketing Platforms by major manufacturers and geographic regions. The report includes definitions of Mobile Marketing Platforms, rankings, applications and industry chain structure, development trends, competitive landscape analysis …

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Dark mode reaches the mobile version of Facebook

This is what Facebook’s dark mode looks like on the mobile version (screenshot from @NotFridayCraig) Some users can already use Facebook’s dark mode on their mobile devices. This tool began to be available in some cases, as found by the site The Verge. Dark mode is already available, a month ago, for the desktop version. It is now known that tests were started on the mobile version for some selected profiles. It could soon reach the rest of the users, …

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