Digital Marketing in times of pandemic

In the 21st century, the use of technology was viewed with some fear and disbelief by some microentrepreneurs, however, the covid-19 pandemic reaffirmed its power and importance for companies and especially for microenterprises. In Mexico and of course in Tulancingo, since the federal, state and municipal governments have considered restrictive measures for the activities of both essential and non-essential companies, and to safeguard the population, programs for the mobility of people have been implemented. Such measures impact companies in general …

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Ricardo Carreras: “Digital marketing is prevailing in law firms” – Confilegal

Confilegal | July 12, 2020 You are part of the management of Carreras Grupo Log铆stico, a major logistics company, and you run two digital companies that you founded a decade ago, the Top Position digital marketing agency and the ID Digital School postgraduate center. On the other hand, he is an academic, recognized expert in Google – he launched a first book after his doctoral thesis on how the search engine works and a second book at the end of …

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Email marketing: the ‘ace up your sleeve’ of companies during COVID-19

Email marketing has undoubtedly been one of the most effective resources for companies in establishing closer, relevant and strategic interactions with their customers. July 11, 2020 3 min read The opinions expressed by Entrepreneur collaborators are personal. After the increase in the use of digital tools that facilitate all kinds of remote activities, email marketing has undoubtedly been one of the most effective resources for companies in establishing closer, relevant and strategic interactions with their customers. In Mexico alone, the …

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Get more sales on your website with less marketing | Marketing | News

Those responsible for creating or redesigning a company’s website are the marketing and sales teams alike. Both areas have to be aware of the different ways of creating a web page, since these teams must be fully involved, coordinated and committed to the company and the company website. If you are looking to make your website look like a sales tool, rather than a marketing tool, you should pay attention to why both teams of experts are so important. Marketing …

Leer masGet more sales on your website with less marketing | Marketing | News

Digital Marketing: Know these secrets that will help you boost your advertising campaigns on networks

馃攰 Reproduce There are many ways to strategically think about your brand’s dissemination actions on social networks; One of the most effective is to think about the strategy based on our sales funnel. What is the sales funnel? The instances through which our clients and users pass until they finalize their purchase. In each of these stages, people have a different approach to our brand. That is why the way to approach them in each one of them, should also …

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Tasks that every social media marketing strategy must contemplate

With people spending up to 3 hours of their time a day on social media today, as Oberlo shares, for brands having a social media marketing strategy can be seen as crucial. In this way they will be able to get more out of the different platforms and achieve the fulfillment of different marketing objectives. Considering how relevant they can be, this time we highlight a list of aspects that must be taken into account to put together a good …

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Four marketing mistakes that brands often make in times of crisis

By Estrategiaynegocios.net Many companies are not ready for a crisis and often make some mistakes when making decisions. Adjusting your strategies to a crisis or pandemic like the covid-19 is not an easy task, but the smallest mistake should be avoided. In the words of Raja Rajamannar, Global CMO of Mastercard, in a column published in Campaing, the manager identifies four of the most common mistakes that brands make in marketing strategy in times of crisis. What are the mistakes …

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Miguel L贸pez: “It is immoral for the PP to use the County Council as a marketing agency for private healthcare”

The socialist deputy in the Diputaci贸n de Alicante por la Vega Baja and mayor of Benej煤zar, Miguel L贸pez, has accused of “immoral” that the PP uses the Diputaci贸n as “a private health marketing agency”, while lamenting the “Misguided attacks by the president of the Alicante Provincial Council, Carlos Maz贸n, on public health management” carried out yesterday at an event held by Ribera Salud, a private company that manages the Torrevieja Hospital. For L贸pez, the current president of the Provincial Council …

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Digital Marketing: admit a “significant reduction” by the pandemic

Many advertisers have paused their marketing actions or have changed their focus to a much more results-focused model due to the health emergency. Ignacio Vidaguren, partner and chief operating officer of the IMS Group, analyzes the impacts of the coronavirus pandemic in the following iProfessional interview. and social confinement measures to prevent its spread, in the marketing and online advertising sector. -How did isolation impact your company? What measures did they take? -IMS operates in more than 40 countries in …

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Iberdrola, DAZN and Jeep, leaders in engagement on social networks | Direct marketing

According to the IAB Spain study, users who follow brands on social networks have increased 6% compared to last year. IBA Spain, the association of advertising, marketing and digital communication in Spain, has presented the VIII edition of the Observatory of Brands on Social Networks, prepared together with the associated companies Gestazi贸n and Epsilon Technologies. The social networks chosen to analyze each of the brands have been Facebook, Instagram, YouTube, and Twitter. The study includes the activity of 111 brands, …

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