Marketing Directors Expect Recovery from Crisis to Come in Late 2021 | Residential dir

The marketing directors of the main advertising companies operating in Spain expect that the recovery of the sector will not come until the second half of next year; according to the Index of Expectations of Marketing Directors (IEDM), presented today and prepared by the Marketing Association of Spain and the market research consultancy GfK. If these expectations were met, there would be no recovery in “V”, but rather as the Nike logo. That is, a very abrupt drop in a …

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