Marketing Takes Advantage of New Mobile Devices – Influencers

For a few years, marketing has focused on the Internet as one of the most attractive markets to boost the economic growth of companies, so that the digital aspect of this tool increasingly has more investment throughout the entire planet. In addition, as technological innovations have been produced, it has managed to adapt to new devices that increasingly offer a greater number of business opportunities. One of the clearest examples can be seen with the new mobile devices that are …

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Durex talks about sex education with young people with influencers

After the success of the first edition, Durex, by the hand of Arena Media, continues talking with young people in the second season of Conversexions, where sex education is approached from an attractive and close perspective through talks that have the participation of social references and influencers. A format, with its own section on the Luc Loren channel on Youtube, which addresses sexual education reaching the young public in an accessible and close way to help resolve doubts, free taboos …

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Are influencers collateral damage from boycott of Facebook? Some figures begin to indicate yes

PuroMarketing: Marketing, advertising and brand news in Spanish The great news of this start of summer in terms of marketing and advertising is starring Facebook. The social media giant – also owner of Instagram and Whatsapp in addition to the platform that gives the company its name – is leading an advertising boycott. Convened by two civil rights organizations in the United States, which want to pressure Facebook to make real decisions and actions against hate speech, the boycott has …

Leer masAre influencers collateral damage from boycott of Facebook? Some figures begin to indicate yes

TikTok, Google and ‘influencers’ keep the money that runs away from Facebook

Facebook’s immense reach among consumers and its powerful targeting skills have made it a basic channel for many marketers. According to eMarketer estimates, Facebook and Instagram were going to take 23.4% of digital advertising revenue in the US this year, only after Google and well ahead of its next closest rival, Amazon. But a growing list of companies will stop advertising on Facebook for July or longer, heeding calls from civil rights groups to boycott what they consider a lack …

Leer masTikTok, Google and ‘influencers’ keep the money that runs away from Facebook