Use of Facebook for customer service increases in 2020

© elEconomista.es Photo: Getty The use of social networks to serve customers has grown in the last 5 months, derived from a greater interest on the part of companies to incorporate more digital channels into their strategies to engage with their consumers. Load Error This new dynamic has placed Facebook as the second channel preferred by consumers to interact with brands, only after email. The social network reaches user satisfaction levels of around 90%, according to an analysis carried out …

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