The Importance of a Good Digital Marketing Campaign in Business Success

With the exponential growth of the internet, digital marketing has taken great strength and is today an important element to consider to have the expected profitability. All the means of marketing and advertising are important to promote a product and make it position itself in the public, which translates into higher sales and the success of any company. Digital marketing is part of those strategies that must be implemented to achieve that goal, and is currently gaining strength with the …

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The importance of ecology for marketing

In our previous note we saw the increasing use of compostable packaging within packaging options, and emphasized the great concern of consumers and companies about caring for the environment. An organic product must be certified by an authorized control body that guarantees the origin of organic farming, that is, they have been produced without pesticides or preservatives and respecting the environment. In Argentina, often the term “eco” does not mean that it is a product obtained through organic farming systems, …

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Facebook demonstrates importance of investing in ESG

By Nir KaissarIf you are unclear about environmental, social and government (ESG) investments, you are not alone. The US Department of Labor appears to be similarly confused. Fortunately, Facebook Inc. can serve as an example to help clarify the growing investment movement. The Department of Labor recently issued a proposed rule that is being widely interpreted as a ban on ESG investment in retirement accounts. A press release said the rule “seeks to provide clear regulatory guidelines” for corporate pensions …

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Facebook demonstrates importance of investing in ESG: Nir Kaissar

(Bloomberg) – If you’re unclear about environmental, social and government (ESG) investments, you’re not alone. The US Department of Labor appears to be similarly confused. Fortunately, Facebook Inc. can serve as an example to help clarify the growing investment movement. The Department of Labor recently issued a proposed rule that is being widely interpreted as a ban on ESG investment in retirement accounts. A press release said the rule “seeks to provide clear regulatory guidelines” for corporate pensions and 401 …

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