Why “shares” are the new “likes” when it comes to hitting the influencer marketing success | Direct marketing

In view of the high number of influencers with “fake” followers, the “likes” seem to have been “demodé” as the leading metric for influencer marketing. Now the “shares” are the “super likes” in marketing with prescribers. Image author: Amit Joya In view of the large number of influencers with “fake” followers, the “likes” seem to have “demodé” as influencer marketing header metric. Now the brands are opting for a new favorite KPI, the “shares”, metamorphosed into “super likes”. According to …

Leer masWhy “shares” are the new “likes” when it comes to hitting the influencer marketing success | Direct marketing

Content Marketing in Securitas Direct for the protection of people | Direct marketing

In its two new blogs, Securitas Direct offers all kinds of content related to the protection of people and their well-being. Among the numerous marketing strategies that exist today, content marketing stands out for being one of the best, since they increase the brand value and quality and manage to generate a connection between the brand and its customers, both current and potential. With this marketing strategy it is possible to involve the public and attract new people who may …

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Making Science Announces Second Quarter Results With Increased EBITDA | Direct marketing

In addition to the increase in clients in Spain, during this quarter the client portfolio was also expanded in Italy, France and Mexico. Making Science, an integrated marketing and technology consultancy, presented its financial results for the second quarter of 2020. The amount of the Turnover in the second quarter of the year stood at 11,050 thousand euros. Likewise, the amount of EBITDA, with 860 thousand euros, has increased by 1.3% compared to the first quarter of the year and …

Leer masMaking Science Announces Second Quarter Results With Increased EBITDA | Direct marketing

Selligent Marketing Cloud offers the three keys to adapting the restaurant sector to the new reality | Direct marketing

Identifying all the points of contact with customers throughout the value chain of a service allows us to take advantage of key moments to maximize the relationship with them The restaurant sector has been one of the most affected during the coronavirus crisis. Facing the new reality will be a complex task, as consumer needs have changed and this sector must reinvent itself in order to satisfy them in an increasingly attractive and competitive scenario. These changes pose a challenge …

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Direct marketing Market size 2020 Global growth, opportunities, trends, regional overview, analysis of the leading company and key forecast for the country by 2025 – Radio Petrer 107.2 fm

The direct Global Marketing Market Report is projected to achieve significant growth at the end of the forecast period according to the research study conducted by research analysts. The report explains that this business is expected to record a remarkable growth rate during the forecast period. The Direct Marketing Market Report provides important information about the overall valuation this industry currently has and also lists market segmentation along with the growth opportunities present in this business vertical. Get a sample …

Leer masDirect marketing Market size 2020 Global growth, opportunities, trends, regional overview, analysis of the leading company and key forecast for the country by 2025 – Radio Petrer 107.2 fm

Digital and specialized: the emerging distributor of luxury brands | Direct marketing

The Advantage Report Retailer 2019-2020 study evaluates the relationships between the major manufacturers in the beauty industry and the main chains of distribution of products As every year, the expert company in B2B relations Advantage Int’l has revealed the results of its Advantage report Report Retailer, which includes the reciprocal quality evaluations between the brands in the beauty sector and the perfume and beauty stores that distribute their products. The results of this 2019-2020 edition, in which new participants intervene, …

Leer masDigital and specialized: the emerging distributor of luxury brands | Direct marketing

Juguettos launches its summer campaign “Masters of the Game” | Direct marketing

Toy experts bring us the “Game Masters” to highlight the importance of family play in the summer. Toys, led by the independent advertising agency BTOB, has launched the launch of the company’s Summer Campaign. toy maker under the “Masters of the Game” concept. With this action, born in a period of uncertainty derived from the COVID crisis, Juguettos wants to help normalize the situation by promoting physical play as the engine of society and the intergenerational connection link. Grandparents, parents …

Leer masJuguettos launches its summer campaign “Masters of the Game” | Direct marketing

X-ray of creative thinking: What has creativity been like during confinement? | Direct marketing

The report “Is creativity confined?” It is a tribute to creative thinking and the rise of creativity during quarantine. In times of crisis, creativity emerges. Amid the uncertainty caused by the coronavirus and which has accompanied businesses since this unprecedented situation began, creativity has gained momentum. In order to pay tribute to creative thinking, SCOPEN has presented its report “Is the creativity?”. “Given the new situation, we had no guidelines to follow. We have defined them on the fly, with …

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Market Direct Marketing by 2024 Global Share, Price, Growth Rate, Production, Import, Export, Manufacturers

The Direct Marketing Global Market Report is a summary of the current state of the market industry. The Direct Marketing Market Research Report explains the market overview, agreements, applications, commitments and market trends, while focusing on the main key players and brands responsible for driving the Direct Marketing market by its joint ventures, mergers, product launches, and allegations. The Additional Direct Marketing report contains the SWOT analysis for the Direct Marketing market that determines the market driver and constraints. The …

Leer masMarket Direct Marketing by 2024 Global Share, Price, Growth Rate, Production, Import, Export, Manufacturers

Advertising and summer, a tandem affected by the coronavirus | Direct marketing

The most summer brands meet at #LIVEMDSummer Edition to talk about advertising and creativity at this time of the year. The consumption habits of Spaniards in summer undergo changes compared to the rest of the year due to the increase in free time and arrival of the vacations. This year, to the favorable changes of the summer, the modification in the behavior of the consumers that the coronavirus has produced is added. How should advertisers respond to this challenge? To …

Leer masAdvertising and summer, a tandem affected by the coronavirus | Direct marketing