The pride of the brands | Residential dir

Are you really proud of what you manufacture? Are you proud of how you do it? If it is not, you have or will have very serious problems; and communication and marketing is not a minor one. If it is, congratulations. Today’s chefs, the great chefs, are also proud of their craft and creations, which is why they have no qualms about opening the kitchen and showing themselves without complexes or costumes. This poetic simile is from my brother, Toni …

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Facebook plans to ban political advertising days before the US elections | Residential dir

Facebook is studying the ban on political ads on its platform in the days immediately preceding the United States Presidential Elections, which will be held next November. As reported by Bloomberg, the social network of Mark Zuckerberg is considering this decision to prevent disinformation from spreading on Facebook in the days leading up to the Election. On the opposite side of the balance, this ban could harm campaigns that encourage voting and candidates who need to offer their response on …

Leer masFacebook plans to ban political advertising days before the US elections | Residential dir

Facebook expands its subscription program for independent creators outside the US and UK | Residential dir

Anyone who regularly creates content on Facebook, especially video, has a little closer to live. The platform has expanded to up to five more countries (Australia, Brazil, Canada, Mexico and Thailand) the subscription scheme that launched tests in early 2018 in the US and the UK. In these places, anyone who meets the requirements set by the platform can test the commitment of their audience. Specifically, creators who want to enable this functionality will have to prove one of these …

Leer masFacebook expands its subscription program for independent creators outside the US and UK | Residential dir

Marketing Directors Expect Recovery from Crisis to Come in Late 2021 | Residential dir

The marketing directors of the main advertising companies operating in Spain expect that the recovery of the sector will not come until the second half of next year; according to the Index of Expectations of Marketing Directors (IEDM), presented today and prepared by the Marketing Association of Spain and the market research consultancy GfK. If these expectations were met, there would be no recovery in “V”, but rather as the Nike logo. That is, a very abrupt drop in a …

Leer masMarketing Directors Expect Recovery from Crisis to Come in Late 2021 | Residential dir