52% of consumers stop being a customer of a brand after three negative experiences

PuroMarketing: Marketing, Advertising and Branding News in SpanishConsumer needs are changing and, consequently, digital behavior too. In this context, companies must have considerable digital maturity and a presence in the main communication channels that exist in the network. And is that, now more than ever, the consumer demands online services and asks for a user experience to match. According to the First Study of Perception that Spanish consumers have of brands, 52% of users miss a maximum of 2/3 negative …

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Customer Data Platform will be indispensable for the future of digital marketing

In the wake of the Covid-19 pandemic, businesses have transformed, companies are in the process of evaluating technological tools with the aim of perfecting communication channels to strengthen marketing strategies in order to provide a customer experience. (CX) extraordinary. In this sense, having a Customer Data Platform (CDP) can provide many benefits to companies. A recent study by Acquia, a company specializing in open source digital expertise, found that brands with a multi-channel personalization strategy focused on the data provided …

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Use of Facebook for customer service increases in 2020

© elEconomista.es Photo: Getty The use of social networks to serve customers has grown in the last 5 months, derived from a greater interest on the part of companies to incorporate more digital channels into their strategies to engage with their consumers. Load Error This new dynamic has placed Facebook as the second channel preferred by consumers to interact with brands, only after email. The social network reaches user satisfaction levels of around 90%, according to an analysis carried out …

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