How does Google help companies in the COVID crisis?

Like other technology companies such as Facebook, since March Google has launched an aid plan for brands to face and respond to the COVID-19 crisis. Without going any further, on July 20, The Update launched a new series of videos where the latest marketing trends will be discussed with industry experts and company leaders. In this first installment, Marie Gulin-Merle, Google’s Global Vice President of Advertising Marketing; and Jerry Dischler, Google’s Vice President and CEO of Advertising; have a conversation …

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IX Smart Business Meeting: this is how the automotive and mobility sector will change after the COVID-19 crisis

One of the sectors most affected by the coronavirus pandemic has been the motor industry, with sales of passenger cars and SUVs falling 96.5% in April, 73% in May and 36.7% in June. The crisis has also come at a particularly turbulent time for these companies, in which the consumer is increasingly considering whether it is worth buying a car – in a context of young people who are driving less and less and are more concerned for the environment …

Leer masIX Smart Business Meeting: this is how the automotive and mobility sector will change after the COVID-19 crisis

Four marketing mistakes that brands often make in times of crisis

By Estrategiaynegocios.net Many companies are not ready for a crisis and often make some mistakes when making decisions. Adjusting your strategies to a crisis or pandemic like the covid-19 is not an easy task, but the smallest mistake should be avoided. In the words of Raja Rajamannar, Global CMO of Mastercard, in a column published in Campaing, the manager identifies four of the most common mistakes that brands make in marketing strategy in times of crisis. What are the mistakes …

Leer masFour marketing mistakes that brands often make in times of crisis

IX Smart Business Meeting: the automotive sector and the future of mobility after the COVID-19 crisis

The coronavirus pandemic has been a major challenge for the automotive and mobility industries. The sale and purchase of vehicles has halted worldwide and restrictions on the movements of citizens have halted daily travel and commuting, with the consequent impact on the motor industry. For sample, a button: sales of passenger cars and SUVs fell 96.5% in April and 73% in May and, if the use of public transport plummeted 91.4% in April compared to the same month last year …

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Agile Marketing: How it can help you in these times of crisis

PuroMarketing: Marketing, Advertising and Branding News in Spanish The COVID-19 pandemic has changed everything we know about marketing, whether you’re in B2B or B2C. Your own degree of change will depend on your industry, your products or services, but it is a global phenomenon that we are all experiencing. This leads us to not know what we are doing. We are all guessing the right way to advance marketing and sales. This precaution is a good thing for now, as …

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VIII Smart Business Meeting: “We are facing an economic and social crisis in which the role of innovation is fundamental”, according to Francisco Polo

Business Insider Spain held its 8th Smart Business Meeting on Tuesday, which addressed the challenges and opportunities in the Spanish entrepreneurial ecosystem after COVID-19. Experts from the sector, entrepreneurs and managers participated in the meeting. And, on behalf of the public sector, the High Commissioner for Spain Entrepreneur Nation, Francisco Polo, has inaugurated the conference, who has pointed out what will be the 4 priorities of the Government in innovation after the coronavirus. “We are now facing an economic and …

Leer masVIII Smart Business Meeting: “We are facing an economic and social crisis in which the role of innovation is fundamental”, according to Francisco Polo

Digitization is the way forward so that companies do not disappear after the covid-19 crisis | Professionals Today

With the aim of analyzing the impact of the covid-19 in the industry, business and, more specifically, in the digital marketing sector, and knowing how it has affected consumer behavior, the international postgraduate training institution EUDE Digital and the Social Media Marketing platform Cool Tabs have carried out the Study ‘Digital Marketing in times of covid-19’. The report presented includes the responses of 678 participants to a 25-question survey on consumer habits and relationship with brands, carried out on professionals …

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COMPANY / Digitization is the way forward so that companies do not disappear after the covid-19 crisis

89% of marketing and communication professionals believe that brands have increased and fostered communication with consumers. Ecommerce, the most favored field of digital marketing during the pandemic. For 93%, digitization is the way forward so that companies do not disappear and can overcome this crisis, with the aim of analyzing the impact of covid-19 on industry, business and, more specifically, on the digital marketing sector. , and know how it has affected consumer behavior, the international postgraduate training institution EUDE …

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Marketing Directors Expect Recovery from Crisis to Come in Late 2021 | Residential dir

The marketing directors of the main advertising companies operating in Spain expect that the recovery of the sector will not come until the second half of next year; according to the Index of Expectations of Marketing Directors (IEDM), presented today and prepared by the Marketing Association of Spain and the market research consultancy GfK. If these expectations were met, there would be no recovery in “V”, but rather as the Nike logo. That is, a very abrupt drop in a …

Leer masMarketing Directors Expect Recovery from Crisis to Come in Late 2021 | Residential dir