Master in International Trade and Business in Valencia, tools to lead the expansion of companies

Internationalization is one of the great challenges for Spanish companies. In the current global economic environment, it is not enough just to export, but it is necessary to fight on equal terms with the rest of the competition. For that, you have to know the environment, the legal, social and logistical peculiarities of each country and know how to adapt to each one of them. In an increasingly changing scenario, Spanish companies are firmly committed to internationalization. Despite the risks, …

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The challenges of Marketing in companies and organizations after COVID-19

Zaragoza 07/27/2020 – 20:11 COVID-19 has introduced important changes in companies and organizations in which specific areas such as Marketing have not been alien. In this field, there are clear challenges that all professionals or CMO (Chief Marketing Officer) must take into account to adapt to the new situation. Some of them are not new, but now they become more relevant and become basic keys for Marketing, especially for customers, who are demanding more information, security and trust. These are …

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Market Business Opportunities 2020 tourmaline necklace with leading companies – Yume Magazine

The Tourmaline Necklace Market Report offers a comprehensive judgment of key regional markets and their signs of improvement in recent years. Evaluate each segment of the Tourmaline Necklace market in detail so that readers can be guided through future opportunities and high profitability areas of the industry. In addition, it presents an encyclopedic study of important market dynamics, including Growth Initiators, Trends, Obstacles, Challenges, and Opportunities. Market Report Description Tourmaline Necklace: Attempts have been made to collect data from the …

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Teleworking and companies: between mistrust, the transfer of costs and the marketing of the (false) conciliation

Now that in many regions the mask is mandatory, outbreaks occur in an uncontrolled manner and in other regions the population is more self-confined than ever urging a rule on remote work. An adequate rule that foresees, once and for all, the possible scenarios for the month of September, taking into account that the form of remote work (forced telework in some areas, I point out) was imposed as a priority measure to guarantee the economic activity against the cessation …

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Helping technology companies “conquer” United States | The voice

Entering the US market is difficult for any Cordovan company, even technology. For this reason, doing it with someone who knows the country and its businesses provides a differential that Carla Dawson, an industrial systems engineer, knew how to see to focus her activity. Originally from the United States, she has lived in Córdoba for 15 years and, together with her partner, Wanda Anglin, they advise American companies and Cordovan technology firms that want to sell in the northern country. …

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Companies plan to reactivate contracts in the following months

Mexico City. In the following months, 30 percent of companies will reactivate the hiring of personnel, although the recovery of jobs in the country may take longer as there are no countercyclical measures that encourage job creation, specialists said. “The job search has not stopped during the pandemic and will surely increase in the ‘new’ normal,” said Alejandro García, director of marketing Bumeran. According to that internet job search company, the negative impact observed in companies during 2019 deepened with …

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Digital marketing as a key element of growth for companies

The current global situation, with the coronavirus plaguing dozens of countries, makes this investment in digital marketing more necessary than ever. By: Sara Dominguez 05:58 AM / 07/24/2020 Online marketing, or digital marketing if we prefer the term in Spanish, is a discipline that has become essential for the business world. Nowadays it is practically impossible to find a company or a corporation, regardless of its volume of business, that has not developed a good marketing strategy with which to …

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WeWork wants to be an “intellectual benchmark” on the future of work: this is its plan to convince companies that the office “is a variable cost”

The coronavirus pandemic has forced many companies to adapt to remote work in record time. Despite this, WeWork, the New York company that offers shared workspaces, sees an opportunity in the real estate market. So much so that its managers are confident that the company will achieve profitability from 2021. The head of the company’s marketing strategy (CMO), Roger Solé, clarified in a recent interview with Business Insider Spain that they have detected this opportunity Because now many companies are …

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Wall Street concerned about the risks of concentration of the big tech companies in the S&P 500

New York 07/23/2020 – 21:02 Why talk about the S&P 500 when we are really referring to Facebook, Amazon, Apple, Microsoft and Google (Alphabet)? A question that continues to haunt multiple investment tables at a time when these five securities already represent 22% of the capitalization of the leading stock market indicator. Levels that already exceed 18% reached during the peak of the technology bubble in the late 1990s. Since the start of the year, its influence and weight has …

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How does Google help companies in the COVID crisis?

Like other technology companies such as Facebook, since March Google has launched an aid plan for brands to face and respond to the COVID-19 crisis. Without going any further, on July 20, The Update launched a new series of videos where the latest marketing trends will be discussed with industry experts and company leaders. In this first installment, Marie Gulin-Merle, Google’s Global Vice President of Advertising Marketing; and Jerry Dischler, Google’s Vice President and CEO of Advertising; have a conversation …

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