Digital Marketing: The Covid-19 and its effects on brand preferences

The coronavirus pandemic and more recently the “Black Lives Matter” movement (spurred by the death of African-American George Floyd at the hands of a police officer in Minneapolis) have changed the brand preferences of 45% of consumers, according to a recent report led to held in the United States by Ketchum. 45% of consumers surveyed in their report by Ketchum have changed their preference for at least one brand, and 62% expect their brand preferences to be permanently in line …

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How can your brand do better marketing in the new normal?

There is no doubt that the pandemic completely transformed the market. For starters, consumers have new habits, both in their purchasing strategies and in their relationship with brands. Industries like retail will have to undergo a painful restructuring in order to survive in the long term. And the brand leaders themselves must change their priorities in order to face future challenges. The above also applies to marketing. Obviously, if consumers are different, businesses are changing, and there are a number …

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Padre Group launches its Brand 4 Equity® investment model | Direct marketing

In this way, the Padre® Group changes between 40 and 60% of its fees for equity, which represents a significant saving.Padre® Group, a leading national group of communication services, has developed Brand 4 Equity®, an investment model which aims to provide strategic brand building services, marketing consulting and quality design thinking to startups in the Seed and Early Stage phase. Brand 4 Equity, the value of the brand Through its investment program, the Padre® Group facilitates access to first-rate branding, …

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Your brand can learn a lot about sports marketing from this campaign.

The Blue Fuel campaign, Chelsea FC: Blue Fuel, was created by The Brooklyn Brothers agency for the UK. This is the first job of the advertising firm for the company, since it won the account last year. Activation is presenting the brand as a much more humane company. There are several reasons why sports marketing is such a useful promotional tool. In the first instance, sports tend to be a very popular pastime among a good part of the population. …

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Alfred Costa recognizes the “challenge” of establishing the new À Punt brand because “it is not yet known throughout the Community” | Extra Valencia

The general director of À Punt, Alfred Costa, has assured that the new stage of Valencian public radio television has “a clear challenge”: to establish the new brand, since “it is not yet known throughout the Community and the challenge is to achieve a higher penetration rate in each and every one of our regions. “Costa has participated in a working lunch with the Top Brands of the Club Marketing Mediterráneo. The meeting, held at the Hotel La Mozaira in …

Leer masAlfred Costa recognizes the “challenge” of establishing the new À Punt brand because “it is not yet known throughout the Community” | Extra Valencia

52% of consumers stop being a customer of a brand after three negative experiences

PuroMarketing: Marketing, Advertising and Branding News in SpanishConsumer needs are changing and, consequently, digital behavior too. In this context, companies must have considerable digital maturity and a presence in the main communication channels that exist in the network. And is that, now more than ever, the consumer demands online services and asks for a user experience to match. According to the First Study of Perception that Spanish consumers have of brands, 52% of users miss a maximum of 2/3 negative …

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When the brand travels to the heart of the consumer | Direct marketing

This year tourism will become a great opportunity to impact and retain customers, and b! Hub encourages brands to bring their products closer to consumers through hoteliers in an environment where they are more receptive and willing to listen. health crisis we have experienced has shaken us in many ways. Having stopped, we have become more aware of the value of time, of the small things and of the incredible nature that we have seen flourish little by little from …

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