“Marketing is a passion for people, being curious to know how human beings behave”

For Jesús Estrada, Senior Key Account Manager at Adidas and professor in three CESTE programs (the Master in Business Administration (MBA) and Digital Marketing, the Executive MBA and the university degree in Business Administration), marketing is a discipline that requires a lot of curiosity, empathy and adaptability. On how the sector is and how future professionals should prepare, this expert is clear that success is in the combination of the use of digital tools and a concern to “observe reality …

Leer mas“Marketing is a passion for people, being curious to know how human beings behave”