Mobile marketing and advertising remain big winners in budgets, even after pandemic

PuroMarketing: Marketing, Advertising and Branding News in Spanish The coronavirus crisis has had a direct impact on advertising investment. Businesses have become more economical and have paused or canceled their advertising spending. Given that they do not know what will happen in the market and also that in the first weeks they were not clear about what they should do in terms of marketing and advertising, the companies chose to reduce their advertising spending and, now that they are taking …

Leer masMobile marketing and advertising remain big winners in budgets, even after pandemic

Digital Marketing: Six Steps to Designing an Effective Video Advertising Strategy

🔊 Play Users who love to read content or watch videos on the open web behave very differently from those who view content on social media or through search engines. And most of them are people who are open to new things. To reach them, native or content discovery advertising is a very effective resource. However, to do it the right way, you need to design a strategy aligned with your interests and establish which format is best for it. …

Leer masDigital Marketing: Six Steps to Designing an Effective Video Advertising Strategy

Facebook is not fighting to recover the advertising investment of the brands

The social network Facebook has been seen in a large advertising boycott, which has been joined by more companies such as Unilever, Coca-Cola and Verizon. The plot is due to the fact that the brands do not support the platform’s policies related to the hate and violence messages that circulate on the network, so that the reaction of the companies will not end until these nuances of the social network do not change. . For the moment, large brands have …

Leer masFacebook is not fighting to recover the advertising investment of the brands

Facebook works as an editor and should be responsible for the content it posts, according to the founder of the world’s largest advertising company.

Amid the tangle of advertising boycotts and a reputation crisis, a powerful figure in the marketing industry, Martin Sorrell, has ensured that companies in charge of social networks must be “responsible” for the content hosted on their platforms. The founder and former head of WPP, one of the world’s largest advertising groups, told The Guardian that social media works like publishers, just like tech companies do, and that they have a responsibility to monitor what users upload to your platform. …

Leer masFacebook works as an editor and should be responsible for the content it posts, according to the founder of the world’s largest advertising company.

The 5 facts to start this Monday: Disney stops its advertising on social networks

These are the facts that marketing, advertising, and media specialists must master before starting this Monday: Barcardí faced a problem with the marketing of his new brand of vodka branded as sexist; Twitter gave some explanations about the hacking to accounts of brands and figures of great influence on the social network; Disney joins a long list of giants from various industries to suspend their investment in marketing and digital advertising … and more. Bacardí The firm, known mainly for …

Leer masThe 5 facts to start this Monday: Disney stops its advertising on social networks

Advertising and summer, a tandem affected by the coronavirus | Direct marketing

The most summer brands meet at #LIVEMDSummer Edition to talk about advertising and creativity at this time of the year. The consumption habits of Spaniards in summer undergo changes compared to the rest of the year due to the increase in free time and arrival of the vacations. This year, to the favorable changes of the summer, the modification in the behavior of the consumers that the coronavirus has produced is added. How should advertisers respond to this challenge? To …

Leer masAdvertising and summer, a tandem affected by the coronavirus | Direct marketing

Facebook plans to ban political advertising days before the US elections | Residential dir

Facebook is studying the ban on political ads on its platform in the days immediately preceding the United States Presidential Elections, which will be held next November. As reported by Bloomberg, the social network of Mark Zuckerberg is considering this decision to prevent disinformation from spreading on Facebook in the days leading up to the Election. On the opposite side of the balance, this ban could harm campaigns that encourage voting and candidates who need to offer their response on …

Leer masFacebook plans to ban political advertising days before the US elections | Residential dir

Brands leave Facebook and opt for Instagram for advertising spending

July 12, 2020 | The total size of the audience on Instagram, for the top 50 brands in the world, exceeded that of Facebook for the first time in the fourth quarter of 2019. In the following three months, in the first quarter of 2020, the trend continued and the gap grew. This means that the size of the audience on Instagram was 28% higher, according to the report ‘The state of Social Media Marketing: Facebook vs. Instagram ‘, made …

Leer masBrands leave Facebook and opt for Instagram for advertising spending

Digital Marketing: Know these secrets that will help you boost your advertising campaigns on networks

🔊 Reproduce There are many ways to strategically think about your brand’s dissemination actions on social networks; One of the most effective is to think about the strategy based on our sales funnel. What is the sales funnel? The instances through which our clients and users pass until they finalize their purchase. In each of these stages, people have a different approach to our brand. That is why the way to approach them in each one of them, should also …

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State of advertising investment on Facebook and Instagram in the world [2020] – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Despite the constant controversy that has fallen on Facebook, it is still the most far-reaching social network in the world followed closely by Instagram, this is the reason why advertising investment in Facebook and Instagram continues to be a constant for companies of all sizes. around the world, and no other social network even comes close to matching the advertising spending of these two platforms. However, over the years the active user bases on Facebook and Instagram have been changing, …

Leer masState of advertising investment on Facebook and Instagram in the world [2020] – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce