Electronic commerce: 15 profiles that will be increasingly requested

The preventive and compulsory social isolation decreed in Argentina by the COVID-19 pandemic has changed consumer behavior significantly. In this context, electronic commerce is gaining more and more followers and is positioned as the most chosen channel by consumers. According to data from the Argentine Chamber of Electronic Commerce (CACE), sales through online stores in supermarkets during the first three weeks of the quarantine grew by 300% compared to the three weeks prior to the start of the isolation. In the case of pharmacies, the increase was 60% and in the case of computers, 50%. In this sense, says Miguel Alfonso Terlizzi, president of Hucap, “those who do not have this modality and cannot yet operate, have no sources of income. For those who can operate, if they do not have an e-commerce channel, they would surely be ‘losing’ many sales, since today more than ever people are leaning towards online shopping to avoid having to leave their homes. ” The consumer has had to adapt to the current context of managed quarantine and those who were not “used to” using electronic commerce are now learning about and familiarizing themselves with its benefits. Although the consumer is still an omni-channel, everything indicates that electronic commerce will be the form of purchase most chosen by consumers and also by sellers, who see this modality as an opportunity, with sales 24 hours, 365 days a year. year, without geographical limitations, being able to reach any point in the country and even abroad. That is why, the profiles that make up the e-commerce chain will be increasingly taken into account. These are some of the positions that make up the e-commerce chain: 1. Ecommerce Director: Maximum responsible for achieving profitability of online platforms, increasing visitors and improving conversion rates. 2. Ecommerce Manager: Leads the development of the online platform on 3 pillars (technological-commercial-marketing) aligned to the organizational strategy. 3. Ecommerce Manager: Coordinates and executes the development of the online platform on 3 pillars (technological-commercial-marketing) aligned to the organizational strategy. 4. Digital Marketing Analyst: Develops the company’s digital marketing strategy and measures the results to enhance the business and subsequent decision-making. 5. Community Manager: Activate, manage and talk with the community on the different Social Networks with the aim of positioning the brand. 6. Digital Marketing Manager: Lead and supervise the company’s digital marketing strategy. Provides solutions to increase visits to the site and customers. 7. SEM Specialist – Senior: Seeks to promote websites to search engines by increasing visibility on results pages. 8. SEO Specialist – Senior: Works to increase the traffic that the site receives from the search engines. 9. Digital Project Manager: Lead the team to creatives in the management of digital advertising projects, videos and / or banners 10. Mobile Development Analyst: Manages and develops solutions for mobile operators, focused on interface design and functionality. 11. Administrator and Web Developer: Develops, implements and administers the website or intranet in order to guarantee its efficient operation. 12. Web Layout Designer: Structures the elements proposed by the designer into languages ​​and styles that can be interpreted by a browser. 13. Web Designer: Generates the edition of newsletter content, animated banners. Create, design and model material for social networks. 14. Ecommerce Analyst: Assembles, develops, creates and updates content and tracks product publications that are marketed through electronic channels and / or social networks. Design specific actions and campaigns related to digital events. Document the processes of the digital channel sales circuit. Perform KPIs and eCommerce metrics analysis. 15. UI / UX Designer: Design the site, page or application for web, mobile or tablet through the creation of a technically attractive and visual design, focusing on its functionality. Make the selection and distribution of the interface elements (eg texts and form fields), design consistency (with the platform, with other screens), among other aspects. “Being an area within organizations that is growing and developing, they are highly demanded and have a high rate of employability,” says the executive. Likewise, he adds, “the current situation and context have made demands and needs in this sense stronger, where supply was not abundant and people willing to change jobs were few, something similar to what happens with IT positions. / Technology, such as programmers and developers, for example, who distort all internal pay equity, and also impose conditions such as full-time teleworking, work schedules without formal hours, among others. ” The positions that make up the e-commerce chain are highly demanded and will continue with this trend. In Argentina, Terlizzi describes, one of the problems that companies face is that the salary has been affected as a result of the latest devaluations suffered in the country, which has generated a decrease in the labor cost in dollars compared to others. countries of the region. This puts Argentine professionals as an attractive and economical talent to go out and compete in the global market. On the one hand, a shrinking Argentine labor market with few job offers. On the other hand, very attractive conditions from abroad, which do not always imply relocation, but in many cases allow the possibility of working completely remotely, make Argentine professionals have their eyes set abroad, a situation that worries the local organizations in terms of attraction and retention of positions. “Electronic commerce is one of the industries that will generate the most jobs in the short term, only surpassed by the knowledge economy,” highlights the President of Hucap. The explosion of e-commerce sales does not stop and is extremely attractive, even more so for the new generations that value time as an asset.